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Doctor giving the COVID-19 vaccine to a patient.

COVID-19 Vaccine Confidence Toolkit

Toolkit to support health care providers discuss the COVID-19 vaccine with hesitant patients.

To help increase public confidence and reassure people who are feeling uncertain about the COVID-19 vaccine, Ariadne Labs created the COVID-19 Vaccine Confidence Toolkit. These tools support health care providers and teams when having conversations with patients who express concern or have questions about being vaccinated.


COVID-19 Vaccine Handout for Patients

For Patients

Getting the COVID-19 vaccine will help protect you, your family and community by stopping the spread of the virus. It will help us get back to activities like family gatherings and travel.

Download the COVID-19 Vaccine Handout to learn about the safety of the vaccines.


COVID-19 Vaccine Confidence Toolkit cover sheet

For Health Care Providers & Teams

Download the COVID-19 Vaccine Confidence Toolkit, which contains:

  • Best practices for having vaccination conversations
  • A step-by-step COVID-19 Vaccine Conversation Guide
  • Suggested language for responding to patient questions
  • A patient-oriented COVID-19 Vaccine Handout that addresses the most common concerns about the vaccine

External Resources for Providers

Communication Tips and Tricks

General Facts and Statistics 

Equity and Access

  • KFF “Greater than COVID” Campaign: Thorough website by the Kaiser Family Foundation focused on information sharing for Black patients through media with additional links to general vaccine information, locations, and commonly asked questions.
  • DHHS “We Can Do This” Campaign: From the Department of Health and Human Services, an information dissemination campaign aimed at providing underserved communities with resources based on the target community (e.g. patients from minoritized races, rural patients, faith-based groups, etc). Resources are filterable by language, topic area, and format.
  • NIH Resources to Share: From the National Institutes of Health, filterable multilingual resources including handouts, infographics, videos, and fact sheets across COVID-19 related topics for public display or individual dissemination.
  • FDA Multilingual COVID-19 Resources: Vaccine-specific (Moderna, J&J, and Pfizer) fact sheets from the Food & Drug Administration translated into multiple languages along with communication tips focused on populations with limited English proficiency.

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